For the wedding fashion business to join, in addition to considering the shop for sales promotion, it should also assess its impact on the brand image.
Myth # 1: The so-called prime location
Most manufacturers store siting mind is "poised fees not settled." They think that the more downtown, central business district the greater traffic, driving higher consumption, bridal stores would open in this 黄金旺 land. Can everyone knows, expensive rents in prime locations and competitive pressures are generally not able to withstand the storefront.
Myth # 2: just ask sales, regardless of image
Densely populated, more consumers, many stores will consume large ... Check this district race. However, this may not be able to bring maximum benefit. For the wedding fashion business to join, in addition to considering the shop for sales promotion, it should also assess its impact on the brand image. To ensure the brand image, the manufacturer should choose the surrounding environment, sanitation, clean, beautiful, desirable to avoid the grocery store, restaurants, shops and other noisy machinery repair place.
Myth # 3: blindly into the saturated zone competition
Anything excessive concentration will reach saturation. Looks several shops business are much better, in fact, we have reached a saturation point of the balance of competition. Suddenly a new addition a shop, the market will exceed the saturation point, Monk little more meat on the situation arises, some stores began a loss, only on price.
Myth # 4: Industry away from the business district Location
Each region has its own distinct business network layout. Which areas the development of services, development of IT industry which area ...... each city will have long-term overall planning. Dislocation site, contrarian move, often not promote macroeconomic policy support and environment, thankless, and finally can only choose to withdraw.
Myth 5: The traffic confusing
Wedding site when the main factors that should be considered is to join the traffic. But for the wedding joining stores, in addition to taking into account the traffic, but also the validity of the analysis should be thorough passenger. Different types of stores within the same district, the effective traffic ratios vary greatly. That crowded, bustling place is a good district, this is a misunderstanding of the business district.
Myth # 6: an occasion to lack of awareness
To go into the business potential, alone approach is clearly undesirable, as it will be counterproductive. Just right by potential rivals, often able to play a positive role in promoting sales. McDonald's where you're sure to find Kentucky, is the same reason, this phenomenon illustrates the problem.
Myth 7: The advertising space thoughtful
Wedding stores strokes, licensing legislation, display, posters, props for these common ad sales stores have a negligible effect, used properly can play a powerful chain of effects. No independent storefront facade, in front of the shop naturally lose independent ad space, they lost in front of the store to play the marketing wisdom of space. Therefore, when selecting the address, it is best to know whether the doors and windows can be converted into a floor-to-large glass structure, the local government of shop signs hang any special requirements.
Myth 8: Clothing stores should take into account the customer's convenience
Today's consumers are increasingly picky things, the extent of the property and surrounding environment supporting perfect for shopping, more and more attention. Car owners want to be able to quickly find parking while shopping, the elderly do not want to climb a high ladder ...... everything from their own convenience. These convenience stores must factor into account, otherwise shop better, customers are reluctant to patronize.
Myth 9: do not consider consumer inertia
Although many operators in the location, and the business district of the upper and lower foot work, but on the consumption characteristics of consumers consider not in place, we can only miserably.
10 Myth: changes in the business environment of the future
The store's return on investment cycle is longer, if the surrounding environment changes, will lead the investment can not be recovered. In general, the new urban planning, public transport facilities and road conditions change brought a profound impact on the business environment will be. Some currently looks very privileged position, may before long will be due to changes in the requirements of urban development into the transformation, demolition trouble.
Shop determine success or failure, in full knowledge of district intelligence, commercial distribution, municipal planning, and purchasing habits of consumers on the basis of location, in order to carry out scientific and effective decision making. Ningquewulan store location must adhere to the principles in the case could not find suitable store locations, store opening program is wise to give up.